Editable Websites

According to the 2008 Sensis e-Business report, 89% of Australian businesses use the Internet to look for information about products and services. Similarly, consumers are more likely to research a product online even if they go on to purchase a product or service in a physical shop.

With online spending in Australia predicted to grow by about 5.5% annually for the next five years, from $15.1 billion in 2007-08 to $21.2 billion during 2013-14**, can you afford not to have even the most basic online presence?

Even if your company does not lend itself to selling products and services online, websites have virtually become as critical in business as telephones and business cards. Fairfax eCommerce combines specialist web development and web design skills to create affordable, professional websites for business of all sizes, across all industries.

Our websites, which can easily be scaled to provide online retail or custom e-commerce capabilities should you require them in the future, provide you with a valuable marketing tool that allows you to more effectively:

• Promote your products and services by tailoring your offerings to different target audiences. With our intuitive content management system, you can easily edit pages at any time, create special “landing pages” for specific marketing campaigns and offers, and generally not be as restricted by space as you are in print material.
• Promote special offers to existing or prospective customers. Using our Mailing List feature, you can easily and quickly send out emails to inform your clients or members about new developments related to your company, products and services, which generates site traffic and help to improve your ranking in search engine results.
• Provide more useful advice and information that could set you apart from your competitors. A website gives you space to display brochures, flyers, reports, videos, surveys, polls, forums, newsletters, and virtually any form of content that is relevant to your clients.
• Save money in marketing costs, by reducing or eliminating the printing of brochures, flyers, annual reports and other marketing collateral. Many large corporations are shifting their marketing spend away from printed materials, opting instead for the far more cost effective combination of email marketing and electronic documents. Fairfax eCommerce websites come standard with tools that make it easy to manage your customer database.
• Reach customers from broader geographic regions and additional markets beyond what is possible with a physical shop. For a fraction of the cost of renting or buying a shop front, or employ a junior staff member, having a website instantly propels your business into the global economy and can generate new revenue streams. Having an online presence also opens up your business to customers who, for whatever reason, cannot physically visit your shop during traditional business hours.

We have been designing and building websites for a broad range of Australian businesses for over a decade. We’re confident that we can work with you to design a robust, high quality website that will effectively position your business in the online environment. Give us a call today to discuss your requirements.

To read some independent testimonials from our satisfied clients, please check out our reviews on womow.com.au.