Common Features of Fairfax eCommerce Solutions
All Fairfax eCommerce solutions operate on our proven, proprietary architecture. This approach ensures that you receive a feature-rich website, online store or custom e-commerce solution, virtually “out of the box” at a fraction of the cost it would take to develop from scratch.
Each website is designed to maintain the consistency of your business identity and brand. We draw on our extensive web design experience to build websites that look professional, are easy to use, and guide your customers through the sales process. If you decide to change your design in the future, we can do so very quickly, while retaining all of the underlying content.
Online Catalogue*Our online catalogue allows you to make all of your products searchable and purchasable on the internet. Maintaining your online catalogue is quick and easy. Any changes you make are reflected instantaneously in your online store, allowing you make available special offers and promotions.
Content Management System (CMS)Our browser-based Content Management System enables you to edit your catalogue and website content whenever you wish to do so. The intuitive user interface ensures that you can manage your customer accounts, process orders and payments, add or remove products from your catalogue, and edit web pages simply and quickly from any web browser. We provide up-front training and ongoing support if you require it.
Shopping Cart*When your customer finds their chosen product(s), they can add it (them) to a shopping cart directly from any location in the catalogue. Once they have finished shopping, they simply proceed to the “Checkout” with one click of the mouse, and purchase the products via the built-in payment gateway.
News and AnnouncementsOur News and Announcements module allows you to broadcast to your clients and prospective clients, any developments that you may wish to share about your business or products. This benefits your business by keeping your customers informed about your latest activities. It also keeps your site "fresh" for the search engines, which helps to maintain high rankings in search results. You can also use this feature in conjunction with our Mailing List feature. Using email to inform your clients or members about new developments can generate site traffic, which in turn helps to improve your Google ranking.
Search Engine Optimisation (SEO)Our SEO Management system enables you to optimise each product in your catalogue and every page on your website, separately and collectively. We provide all the tools you require to optimise your website to attain that elusive high search engine ranking, and to maintain your search engine ranking once acquired. Many companies charge a fortune to do this for you, but with a little knowledge and the Fairfax eCommerce retail website architecture, you can do it yourself.
Website Tracking and StatisticsOur solutions house a range of statistics about your site visitors. Being able to track and monitor the performance of your website allows you to fine tune your marketing messages and activities, test and refine keywords and assist with your search engine optimisation. Our websites are also compatible with Google Analytics and Google Webmaster.
Training and SupportWe offer full training and ongoing support for all of our clients. At Fairfax eCommerce, we believe in the good old fashioned type of customer service that means no problem is too large or too small. We actually focus on solving the problem, rather than blaming the customer as many businesses are wont to do. We can be reached easily by phone or email, (and at any time for emergencies). To read some independent testimonials our satisfied clients, please check out our reviews on womow.com.au.