Custom eCommerce Solutions

The Internet has had a profound impact on the way businesses and their customers interact before, during and after the sales process.

Some 84% of Australian households are now Internet-enabled * and 80% of Australian Internet users now shop online**. Over 62% of Australians use the Internet to make payments and bookings and almost as many use it to research information about products and services. Offering this type of functionality to your customers has shifted from being a “nice-to-have” way of doing business, to being the expected way of doing business. More than ever, customers demand 24 x 7 access to their preferred suppliers of products and services.

The opportunities made available by e-commerce technologies are substantial. Not only can e-commerce solutions dramatically increase your capacity to reach untapped markets and service your existing customers more profitably, but, when used correctly, can create far more interaction between your business and your customers, further improving loyalty and revenue potential.

Fairfax eCommerce designs and develops e-commerce solutions, for sole traders through to large enterprises. We have over a decade of experience in developing a broad range of e-commerce solutions including:

• Websites
• Online Stores
• Membership-based sites
• Online billing systems
• Online booking systems
• Online payment solutions
• Custom software

All of our solutions are built on our proprietary development platform, which has been tested and refined over several years, and now successfully powers e-commerce solutions for Australian businesses of all sizes, across numerous industries. You can read more about our development philosophy here.

Benefits

As well as offering all of the benefits of our standard editable websites, our e-commerce solutions provide additional advantages:

• Affordable solutions with a fast return on investment (ROI) — Our development platform already contains a substantial range of features required for a typical e-commerce operation. This allows us to offer affordable e-commerce solutions whereby we only charge you for any extra, specific development required for your site, as well as a minimal up-front setup cost and ongoing monthly instalments. If used to full potential, a Fairfax eCommerce e-commerce solution can generate enough business to pay for itself within 6 to 12 months.
• Increase interaction between your customers and your site — Engaging more frequently with your customers and prospective customers, and better understanding their needs can engender strong customer loyalty and higher return, purchase and renewal rates. Whether you require a member-based, password-protected site with discussion forums or you would like to use videos, audio files, surveys and polls to connect with your audiences, Fairfax e-commerce will work closely with you to develop a custom e-commerce solution that supports your business objectives.
• Free core software upgrades — As technology changes, operating systems and Internet browsers also evolve. This can often lead to websites “breaking” or simply not functioning or displaying in the way they were originally designed. Fairfax eCommerce continually updates and enhances the “back-end” software that powers all of our e-commerce solutions. Not only are these regular updates included in the cost of your site, this approach ensures that your e-commerce solution continues to evolve and remain technically current.
• Targeted Search Engine Optimisation (SEO) — The importance of search engine optimisation continues to grow, and it is vital that your website is designed and optimised to rank high in search engines. Our e-commerce solutions enable you to optimise every page and product in your site, using specific keywords and key phrases relevant to each item.
• Easy to maintain and manage — The Fairfax eCommerce CMS (Content Management System) is easy to use. Our content editor allows you to update your website simply, instantly, and at any time you choose.