An Insight to Fairfax eCommerce

Fairfax eCommerce was formed in 2006 when entrepreneurial designer Joshua Fairfax and talented software engineer Jason den Dulk, joined forces.

The two founders shared and have delivered upon a vision to help their clients succeed in business by capitalising on the ever-increasing opportunities created by e-commerce technology. The company’s philosophy is to simplify the process for businesses to “go online”, and to make online retailing / ecommerce more accessible for businesses on a tight budget. All our websites are built with the principles of simplifying the end-user’s online buying experience, expediting the sales process and driving down the average cost of sales for the vendor. Our ecommerce solutions simplify the sales process for the vendor whereby the end user does all the selling work themselves.

Fairfax eCommerce has broad experience in developing promotional websites, online stores, billing and booking systems, membership-based websites and custom e-commerce solutions for businesses of all sizes, in numerous industries. Recognising that every company is unique, Fairfax eCommerce explores each client’s e-commerce requirements in the context of its short and long-term business plans and objectives. This methodology serves to ensure that the proposed e-commerce solution addresses the client’s current requirements, uncovers as many unforeseen risks and opportunities as possible, while catering for future growth and scalability.

Communication and service is critical in any business relationship and Fairfax eCommerce prides itself on its process of keeping clients informed throughout the solution design, build and implementation phases. Fairfax eCommerce continues to actively support, monitor and optimise client systems after implementation, while providing training and customer support as required. The consistently high levels of quality and service provided by Fairfax eCommerce are reflected in the company’s high client renewal rates. Independent testimonials provided by some of Fairfax eCommerce’s clients are available at womow.com.au.

No e-commerce project is too large or small for Fairfax eCommerce. We look forward to discussing your e-commerce requirements, and helping to drive your business to even greater levels of success. Contact us today to discuss your e-commerce requirements.

Joshua Fairfax BDes — Chief Executive Officer/Marketing Director

Joshua Fairfax’s passion for design began decades before he received his formal design qualification. From an early age, Josh designed birthday cards and invitations, and loved art in all its forms. He later became interested in technically complex systems, completing a trade qualification in aircraft maintenance engineering and working in Qantas’ engineering department for 6 years.

In 1999, Josh chose to return to his childhood passion and pursue a career in graphic design, undertaking formal studies: a Bachelor of Design in Graphic Design from Sydney Graphics College. Around this time, the potential of the Internet began to emerge. Josh identified an opportunity to use technology to streamline the business processes of his then employer, Eric's Removals – and so designed and built his first e-commerce website with an online quoting system. With a desire to fully harness the capabilities of e-commerce, Josh partnered with an experienced software engineer and formed Fairfax eCommerce in 2006.

Josh now brings to each client engagement a powerful combination of skills – his background in traditional graphic design, over a decade of web design experience, in-depth technical knowledge of, and experience with e-commerce systems, and his entrepreneurial flair. His life and work experiences, which amongst others include running a cocktail bar, heading a punk rock band, delivering the mail for Australia Post and working as a ski instructor in Switzerland, have also equipped Josh with a broad and practical perspective on global business. He is able draw on his wealth of experience to identify how your business can best exploit technology and e-commerce.

Jason Den Dulk BSc. (Hons) — Technical Director/Senior Developer

Jason den Dulk first saw a computer on the 1980’s TV program, The Curiosity Show and has been fascinated by technology ever since. Having bought his first computer at age 10, Jason has programmed computers and been an avid gamer for nearly three decades.

Jason graduated from Sydney University in 1991 with a Bachelor of Science Degree with First Class Honours, and has worked as a software engineer throughout his entire career. He has focussed exclusively on web development for the last six years, having first collaborated on a website with his Fairfax eCommerce co-founder in 2003.

Jason has amassed a broad range of programming experience, developing (Computer Aided Design) CAD systems, graphics applications and fax applications, to name but a few. He is highly competent in a range of programming languages and computing technologies including XML, DOM, PHP, D, C/C++, C#, Java, Java Script, HTML and CSS, and continues to keep abreast of the latest web development trends and technologies. Jason is also responsible for maintaining the security and integrity of Fairfax eCommerce’s platforms and client applications.

With over a decade of commercial programming experience, Jason is a talented software engineer who can translate complex business requirements into robust, functional and quality solutions. Combined with his analytical, problem solving, software design and project management skills, Jason offers clients of Fairfax eCommerce the peace of mind that their solution has been developed to the highest industry standards, is technically sound and reliable.

In his spare time, Jason enjoys science fiction books, board and computer games, bushwalking, and participates in discussion groups on economics and politics.